About Course
A comprehensive 4-month program transforming beginners into advanced digital professionals through 12 modules of classroom and practical learning. Aligned standards from CIM, Google, Meta, and HubSpot, this course delivers industry- certifications and practical experience across the entire digital ecosystem.
Course Overview
Program Structure
• Duration: 4 Months/144 hours Classroom/144 hours Practical
• Format: Online | Offline | Hybrid
• Total Modules: 12
• Outcome: Certification/Degree-Ready
• Level: Beginner → Advanced
Unique Advantages
- Global Curriculum Aligned with Industry Standards
- Industry-Ready Certifications Across Digital Domains
- Capstone Business Launch Project with Portfolio Development
- Live Projects, Simulations, and Real Budget Campaigns
Career Support
Learning Flexibility
Course Include
Certificate Of Completion
12 Course Modules
Full Lifetime Access
Course Module
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Module 1: Foundations of Digital Business & Marketing
Understanding the global digital economy, comparing business models, and learning core principles like value propositions, STP, 4Ps, and customer journeys.
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Module 2: Market Research & Customer Discovery
Conducting audience segmentation, persona development, surveys, competitor benchmarking, and identifying market demand through trend analysis.
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Module 3: Digital Branding & Storytelling
Creating compelling brand identity, applying positioning strategies, and using storytelling to create emotional connection with audience.
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Module 4: Website Creation & Conversion Funnel Design
Building responsive landing pages, integrating CTAs, forms, tracking, analytics, and understanding CRO and UX best practices.
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Module 5: Content Marketing & SEO
Building content strategy based on user intent, mastering keyword research, on-page SEO, link building, and understanding evergreen vs trending content.
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Module 6: Social Media Strategy & Organic Growth
Growing multi-platform presence, analyzing engagement and reach, and collaborating with influencers and UGC creators.
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Module 7: Performance Marketing (Paid Ads)
Launching, tracking, and optimizing ads across platforms, understanding bidding strategies, audience segmentation, ROAS, CAC, and implementing tracking.
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Module 8: Email Marketing & CRM Automation
Setting up lead magnets, email lists, segmentation, building nurture sequences, and integrating CRM with automation tools.
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Module 9: Analytics, Data & Optimization
Interpreting metrics like CAC, CLTV, Bounce Rate, CTR, ROAS, visualizing performance data, and setting/evaluating KPIs for funnel stages.
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Module 10: Digital Product Creation & Monetization
Designing, launching, and selling info products, setting pricing models and funnel strategies, and using platforms for payments and delivery.
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Module 11: Business Strategy, Scaling & Entrepreneurship
Building scalable models using Lean Startup principles, understanding growth loops, lifetime value, product-market fit, and learning funding options.
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Module 12: Capstone Launch Project & Certification Readiness
Synthesizing all modules into a real business launch, presenting data, creative assets, campaign results, and preparing for certification success.
Tools You'll Master
Master industry-leading tools across research, design, content, and marketing.
Skills You'll Master
Our curriculum is designed to equip you with 40+ master skills essential for thriving in the digital and AI-driven economy. Here’s a glimpse.
Digital Foundations & Strategy
• Digital literacy & mindset
• Value proposition design
• Customer journey mapping
• Market trend analysis
• Brand narrative building
Marketing & Content Execution
• Content planning & SEO
• Social media growth
• Influencer marketing
• Ad copywriting & A/B testing
• Email campaign design
Data & Business Intelligence
• UX/UI fundamentals
• Conversion rate optimization
• CRM management
• KPI setting & tracking
• Data visualization
Product & Launch Mastery
• Product ideation & validation
• Sales funnel development
• MVP launch execution
• Fundraising strategies
• Pitch creation & storytelling
AI Tools You'll Master
Our curriculum is designed to equip you with 40+ master skills essential for thriving in the digital and AI-driven economy. Here’s a glimpse.
Why Choose UpNexzInternational?
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Global-Standard Curriculum
Aligned with CIM (UK), Google, Meta, HubSpot, and top international business schools — so you're learning what the world's best marketers use.
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Real-World, Project-Based Learning
Every module includes live projects, case studies, and portfolio-building exercises with Indian & global brands
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Expert Mentors , Not Just Trainers
Our faculty includes industry leaders, agency owners, and startup founders — bringing battle-tested insights, not just slides.
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Exclusive Small-Batch Learning
Only 10 students per batch for focused attention, personalized feedback, hands-on guidance, and higher interaction & networking.
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Career-Firs t Approach
Resume building, interview prep, startup mentorship, and freelancing guidance built into the course.
Get Your Course Now
- FAQ
Frequently Asked Questions
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1. What makes the Mastery in Digital Business & AI course unique?
Unlike regular digital marketing or business courses, this program blends digital business strategy, entrepreneurship, e-commerce, and artificial intelligence. You’ll not only learn how businesses run digitally but also how to leverage AI for growth, automation, and decision-making.
2. Who should join this course?
This course is designed for: Students who want to build a future-proof career in digital business. Working professionals looking to upskill and take leadership roles. Entrepreneurs & startup founders who want to scale their businesses with AI-driven strategies.
3. Will I get real-world business exposure?
Yes. The program is highly practical and project-driven. You’ll work on live case studies, business model designs, AI tool applications, and digital transformation simulations, giving you the confidence to handle real-world challenges.
4. Does this course offer internships and placements?
Absolutely. We provide exclusive internship opportunities, placement training, and industry connections. Many students have secured positions in consulting firms, MNCs, startups, and AI-driven businesses with the help of this course.
5. Have students actually succeeded after completing this course?
Yes! Our alumni have: Launched their own startups & digital ventures. Cracked roles in top consulting and digital-first companies. Led digital transformation projects in their organizations. This course has proven to be a career accelerator for ambitious learners.
Best Courser
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